Website Optimization for Martial Arts School

Home of Legendary Master Rilion Gracie, the youngest son of Grandmaster Carlos Gracie Sr., creator of Brazilian Jiu-Jitsu (BJJ) – Headquarters of RG Academies and Associations Around the World



  • Online Visibility increase for Martial Arts Academy
  • The output of search queries in the top 10 of Google
  • An increase in site traffic from search engines and contextual advertising
  • Increase Academy Sign-ups

The first milestone of a website development is the construction of the site structure, taking into account the semantic core and analysis of competitors’ sites. For the website to be ranked, we need to optimize it with the right keywords and make sure it is aligned with all search engines guidelines.

  • Increase in attendance per month
  • Online Visibility grew from 37% to 99% after Local SEO, Citation and Link Building
  • Number of Map Directions Inquiries and Phone Calls boosted
  • Search phrases in the top-10 is 91%
For the website has been developed convenient logical structure for a positive interaction with potential customers and to cover the greatest number of search phrases.
It was conducted A / B testing to select the best lead generation response rate
Due to the positive experience with search traffic, it was decided to launch an advertising campaign on Facebook and Boost Instagram Content